HACKETTSTOWN, N.J.—The rainbow packaging of Skittles is now biodegradable, Ad Week reports. Mars Wrigley’s partnership with Danimer Scientific has resulted in the development of a candy wrapper that is sourced from plant seeds and completely biodegradable in any environment.
“Collaborating with Danimer to advance this breakthrough technology represents a major step to creating positive societal impact and better environmental outcomes across the full life cycle of small, flexible packaging,” said Alastair Child, vice president of global sustainability for Mars Wrigley.
The new packaging comes as Mars Wrigley renews its commitment toward 100% reusable, recyclable or compostable packaging by 2025 with its recently announced two-year partnership with Danimer Scientific, which develops biodegradable packaging. The two will work together on sustainable packaging like the Skittles bag, which utilizes plant oils and fermentation.
“Expectations for sustainable packaging vary from market to market, making it essential for new materials to be adaptable in meeting different standards without sacrificing quality,” said Stephen Croskrey, CEO at Danimer Scientific. “PHA provides a versatile platform for manufacturing material that is renewably sourced and leaves a minimal impact on the environment upon disposal.”
Compostable packaging is one way companies like Mars Wrigley have become more environmentally friendly. More food brands have added plant-based menu options, while retailers such as Walmart, CVS and Target have formed a retailer consortium to come up with sustainable solutions.
To learn more about ways that companies are moving toward sustainable packaging, be sure to read “Package Deal” and “The New Plastic Economy” in NACS Magazine.
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