IRVING, Texas—7-Eleven Inc., is making a big, colorful splash in neighborhoods across America, and it is commissioning local mural artists to bring its creative visions to life at select stores. The convenience retailer has teamed up with The Ammersion Group to identify acclaimed artists to create neighborhood-specific murals on interior and exterior walls of existing and new 7-Eleven stores.
The goal of the mural program is to capture each neighborhood's energy through inclusive on-site murals in order to bring connection and creativity to local communities. 7-Eleven first embarked on the massive art project in Dallas, the company’s hometown, where they pioneered the convenience store concept almost 100 years ago.
“We kicked off our mural program with a local artist at a new 7-Eleven Evolution Store,” said 7-Eleven Senior Vice President and Chief Marketing Officer Marissa Jarratt in a press release. "It's been a hit so far, and I've seen my fair share of excited customers stop what they're doing to take Instagram-worthy photos in front of the larger-than-life mural. This positive customer behavior and feedback has encouraged us to expand the concept to more stores in 2021.”
7-Eleven selected painter and illustrator Mariell Guzman to capture the essence of the neighborhood. Born in Michoacán, Mexico, Guzman pulls from her Mexican heritage to create murals with a vibrant color palette and whimsical gaze. Guzman wanted to bring the rich heritage of her native homeland to the Lake Highlands community where she works and creates. “Creating a mural for 7-Eleven in my very own neighborhood was a true honor and a privilege," Guzman said.
Two more bold mixed media murals have already been painted by portrait artist Brandon Adams at the Southside store on South Lamar and, most recently, graffiti artist and a leader in the local arts scene Tex Moton at a yet-to-open store on Park Lane and Abrams, also in East Dallas. North Texans can expect to see more murals pop up throughout 2021 at 7-Eleven stores.
For a behind-the-scenes look at 7-Eleven’s Evolution stores and the convenience retailer’s drive to rethink, remodel and regoup to expand its appeal, read “The Reimaging of 7-Eleven” in the December 2020 issue of NACS Magazine.
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