Cumberland Farms, Duchess, Rutter’s Open New Stores

The newly opened locations introduce concepts like curbside pickup and expanded fresh-food offers. 

March 17, 2021

Cumberland Farms

ALEXANDRIA, Va.—Cumberland Farms, Duchess Convenience Stores and Rutter’s are among the U.S. c-store chains in growth mode, featuring new innovations and conveniences designed to provide enhanced services for their customers.

Cumberland Farms, based in Westborough, Mass., has opened a new location East Granby, Conn., featuring the company’s innovative design, equipment and food offerings meant to enhance the customer experience and compete with limited-service, fast-casual restaurants. Spanning more than 4,400 square feet, the new store has eight fuel pumps for gasoline, 30 parking spots, three patio tables for outdoor seating and the convenience of curbside pickup and order-ahead capabilities via the Cumberland SmartPay Rewards app.

Among an extensive variety of food and beverage items, this location has its Farmhouse Fresh To Go concept which includes fresh, handcrafted espresso beverages and a wide selection of breakfast and lunch sandwiches made daily in its own kitchen. Private-label brands of baked goods, ice cream and snacks are also available. 

“Building on the momentum of our original Granby location, we look forward to building on our presence in the area with the addition of our newest store on Rainbow road,” said George Fournier, president of EG America, in a press release. “We have made a significant investment in making sure this location offers top quality products and services while reflecting the Cumberland Farms values: providing fast, friendly service to customers and offering the best possible products at affordable prices.”

Meanwhile, Duchess Convenience Stores has opened a new flagship convenience store in New Albany, Ohio. Boasting 5,500 square feet, the store is the largest Duchess location. Designed with the consumer in mind, this bright and welcoming space features new brand elements, merchandising fixtures and product selections for people on-the-go.

“Our new flagship store celebrates our brand’s heritage and introduces new design elements that will carry us into the future,” said Ashley Englefield DeWitt, vice president of marketing and merchandising, in a press release. “Working with local designers and contractors who know our brand and the communities we serve was important. Our goal was to provide an updated look while showcasing the items our customers have come to love from Duchess.”

Providing more than fuel, Duchess has placed a new effort on following consumer trends and supporting local companies.

“This new store emphasizes our take on fresh. Each day we carefully craft sandwiches, subs and other treats our customers enjoy,” said DeWitt. “We listen to customer feedback and have introduced new food options they crave. … In addition, we’re supporting local brands and highlighting dozens of Ohio-made products.”

This new store joins the list of 10 other Duchess locations piloting curbside pickup available via the My Duchess app or online at MyDuchess.com. Duchess is owned by Heath, Ohio-based Englefield Oil Co.

Rutter’s, based in York, Pa., has also opened a new build, its first in 2021, in Gap, Pa. The store has more than 10,200 square feet, with 14 fueling positions and five high-speed diesel fueling lanes. This new location also features Rutter’s award-winning food and beverage menus, Rutter’s 29-degree Beer Cave, Spiked Slushies, large bathrooms and much more.

“We’re thrilled to continue our expansion by bringing Rutter’s to Gap, Pa.,” said Scott Hartman, president and CEO of Rutter’s, in a press release. “Our company is excited to be a part of this great community by serving the area with our best-in-class food offerings and amenities.”

Customers will have a wide variety of Top-Tier-certified auto fueling options to choose from, including unleaded 15 and ethanol-free gasoline, along with regular, mid-grade and premium gasoline. The store will also offer auto diesel, off-road diesel and kerosene. For trucks and commercial vehicles, the location will provide dedicated high-speed truck diesel and in-lane DEF.

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