ALEXANDRIA, Va.—Although COVID cases are dropping, more people are being vaccinated, and some businesses are re-opening, consumers remain hesitant to return to pre-COVID holiday celebrations. For St. Patrick’s Day, Numerator, a consumer insights consultancy, has released its 2021 Holiday Intentions Survey of more than 3,000 consumers, which can help retailers understand how Americans will celebrate and shop this year.
According to survey results, nearly two in five (38%) of St. Patrick’s Day celebrators typically spend the holiday at bars, but this year only 9% plan to do so. Almost half (49%) will be staying home for St. Patrick’s Day due to COVID-19, but 15% don’t think their plans will be impacted by the virus.
While more respondents expect to cook at home (44% in 2021 vs. 34% in years past) and order takeout foods (19% in 2021 vs. 9%), fewer plan to decorate for the annual celebration (39% in 2021 vs. 44%).
When it comes to consumer spending, more than a quarter (27%) plan to spend less for St. Patrick’s Day this year. Fewer plan to purchase alcohol for at-home consumption (47% in 2021 vs. 52% in years past) or purchase food (67% in 2021 vs. 73% in years past).
NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis. For news updates and guidance, visit our coronavirus resources page.