Couche-Tard Purchases Slidell Oil Company

The sale includes the Purple Cow c-store brand located in Alabama, Mississippi and Louisiana.

December 20, 2021

Circle K

LAVAL, Quebec—Alimentation Couche-Tard Inc., which owns the Circle K brand, said it has purchased family-owned Slidell Oil Company LLC and its 17 convenience stores operating under the Purple Cow brand and 23 wholesale motor fuel accounts across three Southeastern U.S. states. The deal closed December 16.

Slidell, Louisiana-based Slidell Oil markets primarily Chevron- and Shell-branded motor fuels and supplies unbranded fuels to a few dealer locations. Slidell Oil’s assets are located in Alabama, Mississippi and Louisiana, with a big market presence in Montgomery, Alabama, and Slidell, Louisiana.

Circle K said the Slidell Oil assets are large, modern, high-volume facilities that will complement Circle K’s existing portfolio in the region. On the fuel side, the wholesale accounts will further complement Circle K's wholesale fuels business, the Canadian company said.

"We are very pleased to add Slidell Oil's high-quality locations and fueling assets to our growing footprint along the Gulf Coast," Alex Miller, Couche-Tard's executive vice president, operations, North America, and global commercial optimization, in a news release. "As we expand our presence in the area, we look forward to bringing the Circle K experience to new customers and making their lives a little easier every day."

Slidell is a third-generation family-owned business founded in 1948 as a Shell jobber and acquired by Willis A. Baker in 1952. Willis’ son, W.A. Baker Jr., joined the company in 1973 and continued to grow the business and expand its marketing territory. By 1998, Brian and Keith Baker, the company’s current owners and co-chief executive officers, joined the family business.

Under their leadership, Slidell continued to grow organically by building new sites and acquiring customers throughout their marketing area. The company also acquired Interstate Oil Company in 2011, which provided a significant presence in the Montgomery, Alabama, market.

In 2016, the company sold its lubricants and commercial fuels divisions to focus on its retail and wholesale motor fuels businesses.