ALEXANDRIA, Va.—A coalition of U.S. restaurants is asking consumers to participate in today’s “The Great American Takeout” to support the foodservice community during the coronavirus pandemic, reports Nation’s Restaurant News.
Coalition brands, which include California Pizza Kitchen, Chevys Fresh Mex, El Torito, The Habit Restaurants, Jason’s Deli, Lemonade, Modern Market, Noodles & Company, Panera Bread and Veggie Grill, came up with the plan to get consumers to order at least one delivery or pickup meal today to help the restaurant industry, which is struggling during the COVID-19 pandemic.
“This is no longer about the survival of individual restaurants,” said Russ Bendel, CEO of Habit Restaurants. “It’s about the future of our industry. And time has run out. Together, we must act to support each other and our communities in unprecedented ways.”
“Because dine-in meals are no longer being served at most restaurants, delivery and pickup are the only ways to support these struggling businesses,” the Coalition said in a statement.
The campaign aims to boost awareness of the issues that restaurants face. “It will hopefully also raise awareness for how vulnerable restaurant businesses and their employees are during this difficult time,” said Mike Mirkil, a restaurant consultant and former marketing executive.
The Coalition is urging consumers to:
- Post the event on social media, encouraging friends and followers to take part with the Hashtag #TheGreatAmericanTakeout.
- Engage friends, family and colleagues to support their local restaurants by ordering takeout meals.
- Order delivery or pick-up for at least one meal today, sharing photos on social media and tagging them with #TheGreatAmericanTakeout.
“After The Great American Takeout, Americans are encouraged to continue supporting local restaurants and industry employees by ordering takeout regularly throughout the weeks and months ahead,” the coalition said in a statement.
NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis. For news updates and guidance, visit our coronavirus resources page.