Love’s Launches Snack Line

The company started with bagged candy in its Love’s Travel Snacks line.

June 19, 2019

OKLAHOMA CITY—Drivers can now enjoy new candy offerings at Love’s Travel Stops & Country Stores, thanks to the launch of the company’s snack line. Love’s Travel Snacks, introduced June 12 with the candy line, pays tribute to Love’s heritage by including sour cherries in the shape of hearts.

Just in time for summer road trips, customers can grab gummy bears, gummy worms, sour gummy worms, fruity orange slices, starlight mints, French burnt peanuts, flavorful peach rings, cherry sours and assorted fruit slices in the new line. Each bag sells for $1.69. Beginning June 25, the bags will go to an everyday low price of two bags for $3.

“Stopping at Love’s has become even sweeter for drivers across the country,” said Wade Hollis, senior manager of category buyers for merchandise at Love’s, in a press release. “This line provides our customers good value, innovative flavors and offers they can’t find anywhere else. These products further define our commitment to highway hospitality and being the one-stop shop for travel needs.”

The Love’s Travel Snacks line launch represents Love’s entrepreneurial culture of pushing for new products and services. Distributing its own candy allows Love’s to better ensure store aisles remain stocked for customers who need to quickly get back on the road. Additional snacks will be launched down the road.