Mastercard Drops ‘Card’ From Logo

Move is part of an effort to downplay “card” from the brand as new forms of payment options and technologies evolve.
January 10, 2019

LAS VEGAS – Mastercard Inc. is updating its logo by removing its name and emphasizing the interlocking red and yellow circles, reports the Wall Street Journal.

In a press release, Mastercard says that it is dropping its name from its brand mark in select contexts. The interlocking red and yellow circles will now stand on its own across cards using the red and yellow brand mark, acceptance marks at retail locations both in the physical and digital space, and major sponsorship properties.

As the consumer and commerce landscape continues to evolve, Mastercard says its interlocking circles, called the Mastercard Symbol, will allow it to work seamlessly across the digital landscape.

“Reinvention in the digital age calls for modern simplicity,” said Raja Rajamannar, chief marketing and communication officer at Mastercard.

By dropping text from its branding, Mastercard is entering a space where other brands are known by a symbol, such as Apple, Nike and Target.

Advertisement
Advertisement