Gen Zs Want More Healthy, Convenient Foods

This group currently accounts for between $29 and $143 billion in direct spending.

February 18, 2019

ALEXANDRIA, Va. - Generation Z, those born between 1995 and 2010, have helped move U.S. consumers from three traditional meals a day to several eating experiences throughout the day, according to

A new report from Packaged Facts finds that Gen Zs are more likely than millennials to snack between meals and to prepare simple meals when they slow down long enough to do so.

"Looking Ahead to Gen Z: Demographic Patterns and Spending Trends" reports that households headed by adults younger than 25 are 29% more likely to consume microwaveable dinners and 26% more likely to eat frozen breakfast entrées or sandwiches. Plus, they are 23% more likely to eat frozen dinners and it's 10% more probable they will eat dry packaged dinners, dinner mixes and kits.

Always in motion and surrounded by limitless technology, many Gen Z young adults are attracted to easy-to-prepare meals. This gives marketers of frozen prepared meals, canned soups, potato chips and other canned and packaged prepared food, such as salads and desserts, to convert adults under the age of 25 into loyal customers.

The Packaged Facts report noted that even though Gen Z members tend to seek out portable and easy-to-prepare foods, they are also interested in healthy items. Compared to millennials, Gen Zers want more organic and natural foods, and food without additives. They also are more likely to be vegetarians.

Because of these trends, more manufacturers are launching healthy snack products. Even though Gen Z consumers are relatively young, their consuming habits might stay the same as they age since they were influenced by their parents to seek out health and wellness products.

Food and beverage companies have a lot to gain by paying attention to Gen Zers, who currently account for between $29 and $143 billion in direct spending, Forbes reports.