Casual Dining Plays With Deals

The segment has been coming out ahead with consumers in the fast-food value game.

August 09, 2019

SAN CLEMENTE, Calif.—More casual-dining restaurants are giving consumers more value—and winning over customers in the value game, reports. The value equation is more than a price point—it’s also how the value resonates with consumers, according to a new Sandelman’s Quick-Track Study.

Although fast-food chains don’t always come out ahead on value perception, casual-dining chains are pushing into that space with deals like Olive Garden’s soup, salad and breadsticks for $7.99 or Chili’s three for $10 offer.

Behind the price point, the casual-dining deals give customers the same expected quality. These restaurants are running more “two-for” deals, which have been popular with customers. Quick-service chains should exceed “consumer expectations on speed and service, while continuing to serve up affordable, tasty food” as a way to counter the casual-dining chain offers.

Meanwhile, convenience stores are bringing more foodservice to the table and are changing the game, too. “While c-stores used to suggest only treats like candy bars, chips and Slurpees, many feel a whole lot more like a restaurant now and a more affordable and convenient option to some. This blurring of lines combined with consumers’ perception of fewer meals eaten in general is hindering QSR category growth,” reports.