HACKETTSTOWN, N.J.—M&M'S fans have spoken, voting English Toffee Peanut as their favorite taste experience in this year's M&M'S Flavor Vote campaign. Beginning in August, English Toffee Peanut will officially join the M&M'S lineup in stores. The English Toffee Peanut flavor features a combination of sweet toffee and savory peanut, covered in milk chocolate and wrapped in the brand's signature colorful crispy shell.
“We love inviting our fans to partake in the flavor innovation process and influence the M&M'S products they see on shelves,” said Allison Miazga-Bedrick, M&M’s brand director. “We were thrilled to see so many of our passionate fans engage in the campaign and cast their votes, with English Toffee Peanut as the overwhelming fan-favorite!”
Earlier this year, M&M'S launched three new, internationally-inspired M&M'S Peanut flavors with its 2019 Flavor Vote campaign:
- Mexican Jalapeño Peanut
- Thai Coconut Peanut
- English Toffee Peanut
The brand asked fans nationwide to take a “mini vacation with their mouths” by trying each peanut flavor and voting for their favorite to remain on store shelves.