NEW ZEALAND—Two BP gasoline stations in New Zealand last week offered something many drivers could not resist: a free-fuel hour. “The Fuel on Us” campaign caused traffic gridlocks as more than 700 people waited in line to fill up their cars from 11 a.m. to 12 p.m.
BP held the promotion to celebrate its partnership with AA Smartfuel, according to New Zealand news website Stuff. BP Connect Ormiston in Auckland and BP Connect Dallington in Linwood, Christchurch, participated in the promotion.
One woman said in a video interview that she was very grateful, crying because she was so happy to get a free tank. “I’m going to keep coming to my local station now,” she said, after having no choice but to join the line of cars after leaving her home.
BP spokeswoman Leigh Taylor said they were overwhelmed by the response. Taylor said BP worked with police, council and traffic management to “make sure it was as safe as possible for everyone involved.”
The Fuel on Us campaign will run for six weeks from Sunday, August 4 to Sunday, September 15.