7-Eleven Malaysia Sees Sales Boost

The chain has opened new locations and added more promotions to attract a higher spend per customer.

August 30, 2019

KUALA LUMPUR, Malaysia—New store openings and more targeted promotions have boosted sales at 7-Eleven Malaysia stores, Inside Retail Asia reports. Sales jumped 7.2% during the first half of 2019 due to a higher basket per customer on average.

7-Eleven Malaysia has just over 2,300 stores, with more scheduled to open this year. Revenue from January to June 2019 exceeded $277 million, with foodservice generating 3.5% of the total amount—a bump of more than 30% year-over-year. Overall gross profits rose 8.5% year-over-year.

“We are confident that continuous implementation and improvement of our strategy roadmap in strengthening the key areas of assortment, supply chain, operational excellence, store base and digitally enabling the organization will continue to deliver positive results despite challenging headwinds as we look forward to ensuring that 7-Eleven remains Malaysian consumers’ preferred convenience store brand,” said CEO Colin Harvey.

To learn more about what’s happening in Asian retailing, come to the NACS Convenience Summit Asia, scheduled for March 3-5, 2020, in Bangkok, Thailand.