GREEN BAY, Wis.—The pilot program between Kwik Trip and EatStreet has been expanded beyond La Crosse and Madison to include Green Bay and Appleton, Wis., the Green Bay Press-Gazette reports. From now until September 11, EatStreet is waving the delivery fee, which is normally based on the distance from store to delivery address.
“The response has been overwhelming from our loyal customers and that meant one thing: We needed to expedite the launch of delivery at other Kwik Trip locations,” said David Jackson, Kwik Trip digital marketing and loyalty manager. “This is only the beginning, and we can’t wait to roll out delivery in other cities.”
Kwik Trip carefully selected its third-party delivery partner. “The first thing was making sure the quality of our products will be maintained once they left,” Jackson said. “EatStreet drivers are employees, unlike other services where they're third-party contractors. It really ensured they have control over what happens to the product.”
Currently, EatStreet delivers from 15 Kwik Trip locations in Green Bay and Appleton, in addition to its La Crosse and Madison stores. EatStreet and Kwik Trip will add Eau Claire to its delivery area and will expand to more Madison stores as well.
EatStreet CEO Matt Howard noted that Kwik Trip customers can order 400 products, excluding alcohol, gasoline and tobacco, beyond the foodservice menu. “None of our restaurants have 400 items,” he said. “It added a different level of complexity, but nothing we couldn't accommodate for a great brand like Kwik Trip.”