Juul Develops Retailer Checkout System

The company is giving millions in incentives to retailers who install its new electronic age-verification system.

August 30, 2019

SAN FRANCISCO—Juul Labs Inc. has developed a new tool to help retailers not sell vaping products to minors, the Wall Street Journal reports. The age-verification system modifies point-of-sale software to halt any Juul purchase until the clerk scans an ID. The system also restricts each purchase to one vaporizer and four refill packs.

QuickTrip and Cumberland Farms are among the convenience store chains who have signed on to integrate the system. Juul is the dominate e-cigarette player, with distribution to around 125,000 U.S. stores. The company might also open its own branded locations in Texas.

Retailers have until May 2021 to adopt the Juul age-verification systems. After that date, the company will no longer allow non-compliant stores to sell its products. The system “basically takes the burden off the clerk,” said CEO Kevin Burns.

All Juul buyers must submit ID under its age verification system, and scanned personal data is immediately deleted from the system. Juul is giving retailers financial incentives to install the new system. Last month, Juul executives appeared before the House Oversight and Reform Committee’s Economic and Consumer Policy Subcommittee during a hearing examining JUUL Lab’s “Role in the Youth Nicotine Epidemic.”

On the heels of a North Carolina legal suit against various vape product manufacturers for allegedly advertising to those underage, the system is one way Juul is attempting to prevent the sale of vaping products to minors.