CHICAGO—A new Whole30-branded virtual restaurant is opening in Chicago, according to Restaurant News. The new delivery-only restaurant is a concept taking shape between Lettuce Entertain You Enterprises (LEYE) and GrubHub.
Whole30 is a trendy lifestyle diet that has taken the food industry by storm. The new virtual restaurant will feature menu items that include recipes that are grain, sugar, legumes and dairy-free. They have been created in collaboration with LEYE chefs and include meals like Thai chicken-coconut-curry soup, Melissa’s Buffalo Chicken Salad, “spaghetti and meatballs” made with spaghetti squash and chicken meatballs, and roasted chicken tikka masala. The average price is $5.95 for side dishes like cauliflower rice and $13.95 to $22.95 for entrees.
By combining Whole30 with GrubHub’s services, customers will be able to use Whole30’s food expertise while picking meals, making ordering in easier for those with various allergies or food intolerants.
“While we love teaching participants how to cook Whole30 meals at home, it’s a game-changer to have accessible, compliant, fast options for busy days,” Melissa Urban, co-founder and CEO of Whole30, said in a statement. “As a single mom and CEO, I’m already imagining how Whole30 delivered could save the day with delicious, hearty meals when meetings run late or I’m traveling a lot.”
Delivery is available Monday through Saturday from 11 a.m. to 9 p.m. and Sunday from 3:30 to 9 p.m. The new venture is also focusing on promotions like discounts on multiple meals. LEYE says that there are no plans to expand the concept to other locations at this time.