Walmart Dominates Online Grocery Delivery

Retailer surpasses Instacart in number of customers; Walmart Canada expands Instacart partnership.

August 19, 2019

ALEXANDRIA, Va.—Walmart Canada expanded its partnership with Instacart for grocery delivery after a successful 17-store pilot program in Toronto and Winnipeg, reports Tech Crunch. The new partnership will enable 200 Walmart stores to offer same-day grocery delivery through Instacart.

Shoppers in Canada can shop online with Instacart’s website or app and add grocery items to their cart, check out and choose a delivery time—in as fast as an hour or up to five days’ time. Walmart says the service is available throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Newfoundland and Labrador, New Brunswick, Nova Scotia and Prince Edward Island, reaching more than 70% of Canadian households.

Walmart as a whole has surpassed Instacart in online grocery customers, according to research by Second Measure. In June, 62% more shoppers used Walmart’s pickup and delivery services than Instacart.

The expanding partnership in Canada with Instacart comes as Walmart attempts to provide more convenient means of grocery services, particularly to families, in order to help consumers save time.

“Canadian families are busy. By introducing more online shopping options at Walmart, we’re helping make life easier and more convenient for them,” said Lee Tappenden, president and CEO of Walmart Canada, in a statement. “Expanding our relationship with Instacart provides our customers with even more time-saving ways to shop at Walmart in their community.”

In the U.S., Walmart has high digital market share in a handful of major metropolitan areas, but sales are helped by the fact that there are more existing brick-and-mortar stores in the country than any other retailer. The company captures 50% or more of grocery sales in 43 metro areas and 160 smaller markets.