Packaging, Logos and All Things Spice

The McCafé unveils its new branding look, while Dunkin’ and 7-Eleven reveal their pumpkin spice items this month.

August 16, 2019

CHICAGO, Ill.—After a decade, McDonald’s has hit the refresh button on its McCafé logo and packaging, Nation’s Restaurant News reports. The new design ditches the old brown-and-white color palette with “golden cups that match our gold standard for quality coffee.”

The redesign, which will appear on McCafé cups, pastry bags and other items, also has a new tagline: “Good is Brewing.” The change is part of the fast-food chain’s strategy to regain its breakfast market share.

“Over the years, we’ve been focused on elevating the McCafé experience—from adding more choices, evolving the in-restaurant experience and broadening accessibility to this important brand,” said Linda VanGosen, McDonald’s vice president of menu innovation. “This latest update is a natural evolution of the steps we’ve taken to modernize the brand experience and deliver growth.” 

As the autumn months roll in, other popular breakfast locations are bringing in new items to hit the shelves as well. 7-Eleven got a jump on the pumpkin-spice craze with its Pumpkin Spice Latte, the retailer’s most popular limited-time hot beverage offering. Currently, 7-Eleven is offering any size Pumpkin Spice Latte or Pumpkin Coffee for $1 a cup.

“Pumpkin spice is our coffee customers' favorite flavored drink, and we didn't want to make them wait any longer,” said Michelle Cram, 7-Eleven senior category manager for hot beverages, in a press release. 

Also bringing in fall favorites, Dunkin’ announced its pumpkin spice items would return starting Aug. 21, USA Today reports. “The calendar and climate still say summer, but for pumpkin lovers across the country, the excitement and demand for the favorite flavor of fall is already peaking,” the company said. 

On the menu will be Dunkin’s Pumpkin Flavored Coffee and K-Cup Pods, along with pumpkin muffins, Munchkins and doughnuts, plus several new items that include an Cinnamon Sugar Pumpkin Signature Latte, an apple cider donut and Munchkins.