ANN ARBOR, Mich.—Domino’s will expand its electronic bike program later this year via partnerships with Rad Power Bikes, CNBC reports. The pizza chain will start the program at company-owned locations in Baltimore, Houston, Miami and Salt Lake City.
Third-party delivery companies like DoorDash, GrubHub and UberEats have been homing in on the chain’s U.S. sales, which has Domino’s looking for ways to get a competitive edge. The pizza chain will also build new stores in current markets to slash delivery times, and e-bikes can provide an easier way for employees to transverse crowded streets.
Domino’s e-bikes have small motors that assist the rider with pedaling, hitting assisted speeds of up to 20 miles per hour. The bikes also have the capacity to hold 12 large pies.
Tests at company stores in Miami, Houston and New York found the e-bikes helped tightened delivery times and opened up an additional pool of potential workers, since a car or driver’s license wasn’t necessary.
“While delivery on a traditional bike solved many of our traffic and parking issues, the hills in Seattle were tough on even our best cyclists,” said Greg Keller, who runs a Domino’s franchisee in Seattle. “E-bikes were a game-changer for us, and we’ve been delivering with them for three years now.”
However, some cities are cracking down on e-bikes, including Atlanta which has an evening ban on e-bikes and electric scooters. New York police ticket e-bike riders because the vehicles are not legally allowable on city streets.