Speeding Up Paying at the Pump

Drivers who want to tap, pay and drive away have a new option.

August 01, 2019

ALEXANDRIA, Va.—Time-pressed drivers who want to tap and pay for fuel at the pump but without downloading an app have a new option, according to Chain Store Age.

Sionic Mobile, a provider of cloud-based connected commerce services, is integrating its ULink digital payment service with Gilbarco Veeder-Root’s Passport POS solution at select fuel dispensers. The move will permit easy mobile payment without the use of plastic cards, key fobs or mobile apps.

Users of the service will receive a message on their smartphone when they arrive at a participating gas station. They simply tap the message and select the pump they want to use. The pump is turned out, the transaction is recorded and the driver’s payment method is charged. Finally, an email receipt with retail offers is sent to the driver.

If consumers aren’t enrolled in the fuel retailer’s loyalty program, they can easily join with a tap. ULink leverages digital wallets, payment card security and payment processing through CyberSource, a Visa company, to submit card payment authorizations to fuel retailers.

“We are thrilled to be working with Gilbarco Veeder-Root to bring zero-friction mobile pay at the pump to gas stations large and small,” said Ronald Herman, CEO and founder, Sionic Mobile. “Consumers can turn on the pump with a tap or two on their mobile device without having to download and use yet another app.”

Allowing consumers to manage mobile transactions at the fuel pump without a mandated app may be a growth niche. As reported in NACS Daily, PayByCar, an in-vehicle payment solutions provider, recently introduced mobile fuel payments at select Alltown convenience stores in New England. Drivers who sign up with the E-ZPass electronic toll collection system can register online for PayByCar and make digital fuel purchases at participating stations via their E-ZPass transponder.

Purchases through PayByCar do not go to a consumer’s toll account. Instead, they are charged directly to a preferred payment method, such as credit or debit card or e-wallet.