What Drives Consumers’ Need for Convenience?

Understanding what influences shoppers can help companies better cater to different customer segments.

September 06, 2018

NEW YORK – Overscheduled lifestyles are affecting the buying decisions of consumers around the globe, according to a report by Nielsen, the consumer research organization. 

No matter where they live, consumers worldwide want convenience and brand engagement in every stage of shopping, the report says. However, convenience means different things to different people, and it’s important for fast-moving consumer goods (FMCG) companies to understand the regional and global convenience trends.

Circumstances, culture, location, market maturity and technology are driving the need for FMCG companies to develop solutions tailored to different segments of society and geographical areas. For example, consumers are becoming more urban, face increasing commute times, eat out more often, are more stressed and want more products that make their lives easier. By understanding the key factors that drive the desire for convenience, companies can adapt and enhance their solutions as consumer needs change.

FMCG companies need to put “convenience” at the center of their offering so that they can provide consumers with better products and solutions. Read more about Nielsen’s findings and download the “Quest for Convenience” report here.