DALLAS – Koupon Media and Paytronix have partnered to unlock the $182 billion in consumer packaged goods (CPG) products in c-stores. Retailers that use Paytronix technology can enhance their rewards programs by leveraging Koupon’s mobile offer capabilities and by incorporating its robust database of CPG-funded offers.
“Adding Koupon’s CPG mobile offers to the marketing mix presents an incredible opportunity for retailers to attract new shoppers and convert them to lifelong engagement,” said Joel Fontenot, executive chairman of Koupon, in a press release. “We are excited to work with the Paytronix team as they bring proven customer engagement and loyalty solutions to the industry. Through the partnership, retailers have yet another mechanism to … boost repeat visits.”
While Paytronix technology is designed to help c-store brands retain and grow customer ranks, Koupon’s offer platform aims to boost acquisition by delivering personalized, redeemable offers to customers outside the loyalty program through paid media, social media, SMS and digital signage. Brands now can connect the sales funnel between acquisition and retention marketing, enabling them to find more customers and keep them over a longer period—thereby increasing customer lifetime value.
Thorntons is one of the retailers already seeing benefits from the partnership. “Combining Koupon’s mobile offer capabilities and content with Paytronix’s powerful loyalty engine has changed the game for our marketing efforts,” said James Meara, senior manager of loyalty at Thorntons. “Koupon’s mobile offer content and capabilities not only help us boost member acquisition, but also ensure we’re delivering ongoing value to shoppers who join our program.”