Kroger Fights Food Waste

In a partnership with Apeel Sciences, Kroger grocery stores will offer avocados that stay ripe twice as long.

September 11, 2018

CINCINNATI – Kroger, America’s largest grocery retailer, and Apeel Sciences are teaming up to offer customers Apeel avocados from The Horton Fruit Co. in an attempt to reduce food waste. The partnership supports Kroger’s Zero Hunger | Zero Waste initiative launched a year ago, which aims to end hunger in local communities and eliminate waste across the company by 2025.

Apeel avocados will arrive in 109 select Kroger stores this month, giving Cincinnati-area shoppers access to fresh avocados that have double the ripe time of conventional avocados. This means less food waste on the shelf and at home.

“Apeel is an innovative partner that will help Kroger reduce food waste and redefine the customer experience through first-to-market technology,” said Frank Romero, Kroger’s vice president of produce, in a press release. “Kroger’s relationship with Apeel developed as a result of the exciting work we’re doing with startups and enterprising companies to create the future of retail now.”

Americans throw away more than 400 pounds of food per person every year, which can cost a household of four nearly $1,800 and retail loss of nearly $18 billion. Food waste is a major issue in the grocery industry, and many retailers are trying to alleviate the problem—starting with produce.