Halloween Spending to Hit $9 Billion This Year

Candy for ghouls and goblins to generate $2.7 billion in sales, says National Retail Federation.

October 04, 2018

ALEXANDRIA, Va. – Retailers are in for a treat this Halloween. The National Retail Federation expects revelers to spend $9 billion on costumes, candy and décor.

The National Retail Federation and the research firm Prosper Insights & Analytics surveyed consumers about their holiday purchases. They estimate that more than 175 million Americans will partake in Halloween festivities this year and anticipate increased sales across all related purchasing categories.

“Expect consumers to be on the lookout for early-bird promotions, both online and in-store, as they hunt for the best items to complete their costumes and embellish their homes,” said Pam Goodfellow, principal analyst with Prosper Insights.

Candy for trick-or-treaters will generate $2.7 billion in sales alone. According to a recent National Confectioners Association survey, 90% of Americans say that chocolate and candy make holidays such as Halloween more fun.

The association has launched a new, digital resource, called Halloween Central, to help parents and consumers manage their sugar intake as they enjoy their favorite treats.