Mars to Launch Slimmed-down Candy Bars

Less sugar, more protein for Mars and Snickers bars in 2019.

October 02, 2018

MCLEAN, Va. – In January 2019, consumers don’t have to feel as indulgent for eating their favorite candy bars because Mars is launching new, healthier versions of Mars and Snickers bars. Both classic chocolate bars will contain 10 grams of protein and up to 40% less sugar. The decrease in sugar and increase in protein are an attempt to tackle high obesity rates.

The Mars “More Protein” bar will contain 17.5 grams of sugar, which is 40% less than in a regular Mars bar. And the Snickers “More Protein” bar will contain 14.1 grams of sugar, 30% less than in the original.

In the future, the company hopes to release a new lower-calorie bar with less than 100 calories. Reports say this option could be available for Mars, Snickers, Twix, Milky Way, Crispy Rolls and Ripple bars.

David Manzini, general manager, U.K., of Mars Wrigley Confectionery, spoke to Metro about the obesity crisis, saying that “‘I do believe we have a role and responsibility to play, which is why we’re bringing out this proposition and why we’re going to continue working on reformulation of our products by reducing the quantity of sugar.”