Sweetgreen Plans to Disrupt Delivery Platforms

With free batch delivery, the chain aims to nix the need for third-party food delivery services.

October 02, 2018

CULVER CITY, Calif. – Outpost is the new service that aims to provide hungry consumers with free fresh-food delivery, while reducing the need for third-party delivery providers, such as DoorDash, according to a story in QSR magazine.

Outpost is the creation of Sweetgreen, a fast-casual restaurant chain founded in 2007 to serve salads. Sweetgreen has developed an app and system of drop-off points that allow the chain to group deliveries and efficiently deliver multiple orders at the same time during pre-arranged times.|

Already, Sweetgreen has partnered with larger companies, such as WeWork, Nike, Headspace and MeUndies, setting up drop-off locations in these companies’ offices for the benefit of their employees. There is no charge to the company for establishing the Outpost service and no delivery charge for customers who buy Sweetgreen menu items.

Future drop-off points could be at offices, hospitals or schools, and Sweetgreen hopes to develop drop-off groupings for smaller parties interested in the Outpost system as well. Already, 15 Outposts are operating in markets such as New York and Los Angeles, and Sweetgreen expects that number to increase to 100 by the year-end and to 3,000 by the end of 2019.

With Outpost, Sweetgreen hopes to eliminate the challenges consumers face while trying to eat healthy every day. “Oftentimes, you want to eat better, but it's hard to do,” said Jonathan Neman, a founder of the company. “Depending on where your office is, you have to leave—if you’re walking or driving—you have to park and wait in line ... all of these things.”

He added that in a world where third-party platforms charge upward of $10 for a single food-order delivery, free delivery is an attractive selling point.