RARITAN, N.J. – QuickChek opened some of its first stores in Raritan Borough, New Jersey, nearly 50 years ago. The company is returning to its roots with the opening of a second store focused on a “fresh convenience” concept and design to meet the needs of today’s fast-casual shopper. More than 50% of the new store is dedicated to fresh food and beverages.
The 5,496-sq-ft store is open 24 hours and features freshly-made, grab-and-go food and market items; fresh-baked goods made in-store; a large, stand-alone soup station offering a daily rotation of fresh soups; and a wide selection of fresh healthy snacks and fresh-cut fruit. The store offers phone and laptop charging stations, indoor and outdoor seating, no-fee ATMs, 16 gas pumps and 86 parking spaces.
This is the 10th fresh-focused QuickChek store, but the first in central New Jersey. NACS Vice President of Strategic Industry Initiatives Jeff Lenard told Bridgewater Courier News that this model adds to QuickChek’s reputation as a regional leader in the convenience store industry, along with the larger Pennsylvania-based Wawa chain.
“Anytime someone puts a list together of the best-run convenience stores, QuickChek and Wawa are on it,” Lenard said. “The key is that they both focus on is that most people sell the same products, but it's how you sell those products that sets them apart. It’s their culture that translates into a unique experience at the store.”