Campbell’s Launches Sipping Soups

The Well Yes! brand eliminates the need for spoons.

November 01, 2018

CAMDEN, N.J. – Campbell Soup Co. has debuted its new line of Well Yes! Sipping Soups. The new soups come in five flavors and are available in convenient grab-and-go packaging.

Approximately 80% of consumers agree that soup is an easy way to get more veggies between meals, but lack of convenience limits usage, Cambell said. Well Yes! Sipping Soups provide 20% or more of daily vegetable servings and are less than 200 calories per cup. The soups can be enjoyed warm or at room temperatures for the ultimate in convenience. The smooth, creamy soups are a good source of fiber, meet vegetarian dietary needs, are non-GMO and contain no artificial flavors or colors.

“With convenience-focused daytime snacking on the rise and a desire to find more nutritious options, consumers are hungry for quick and easy solutions that deliver on taste,” said Diego Palmieri, chief marketing officer for Campbell meals and beverages. “Well Yes! Sipping Soups were crafted to provide delicious real-food ingredients with drinkable vegetable nutrition, in a convenient and affordable on-the-go package.”

The soup flavors include Tomato & Sweet Basil, Butternut Squash & Sweet Potato, Roasted Red Pepper & Tomato, Harvest Carrot & Ginger and Sweet Corn & Roasted Poblano.