ALEXANDRIA, Va. – NACS announces that Scott Stratten will be the first general session speaker at this year’s NACS SOI Summit, to be held April 10 to 12 in Chicago. Stratten assists organizations in seeing their business through a new lens with his unconventional “un-marketing” views and vanguard approach to building and maintaining real customer relationships.
As the president of Un-Marketing, he has transformed how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business with radical insights on how to engage better with customers through social and viral marketing. Named a top five social media power influencer by Forbes.com, Stratten elevates the conversation by putting the focus back on what matters most to current and potential buyers, values like trust, authenticity, relationships and service.
He convinces audiences to look at the big picture, which is about creating loyal, repeat customers who become brand evangelists because they genuinely love the goods or services you provide. With humor, passion and candor, Stratten blends real world strategies with memorable stories that will completely change the way you market and sell, for the better. For more, visit his website or watch this YouTube video.
Held over two days, the NACS State of the Industry Summit brings together respected business professors, economists and top-performing convenience store retailers to help break down the newest consumer, financial and operational numbers as they relate to your business—all live from the stage.
The SOI Summit will take place April 10-12 at the Hyatt Regency O’Hare just outside of Chicago. Explore the agenda, see who has already registered to attend, and save yourself a seat next to our industry’s top performers here.