Costa Coffee Fires Up Expansion Plans

U.K. coffee brand is quadrupling its roasting capacity to meet growing global demand.

March 23, 2017

UNITED KINGDOM – Costa, a fast-growing U.K. coffee brand, has opened a new £38m roastery, signaling a major milestone in the company’s expansion plans to serve an increasingly global customer base.

The new facility has more than quadrupled Costa’s roasting capacity from 11,000 tons of coffee per year to 45,000 tons per year, providing the platform for its national and global growth plans. Rapid growth in the U.K. and internationally has driven demand for Costa’s coffee, and the new roastery is a response to that demand.

Dominic Paul, managing director of Costa, said: “Costa is growing rapidly as a global business and our new roastery will provide the platform for sustained international expansion as we continue inspiring the world to love great coffee. Turning on our new roasting capacity is a landmark for the business. It’s a statement of our ambition to grow and our passion for great coffee.”

The new roastery also includes a new coffee academy to train 3,000 baristas per year, marking the company’s investment in people alongside its investment in quality coffee.

In November 2016, Costa renewed its U.K. contract with Shell for five more years. The partnership began in 2011, shortly after Whitbread acquired Coffee Nation for £59.5 million. Following a rebrand of the 900 Coffee Nation machines, Costa Express machines have grown at a significant pace, installing on average more than 70 coffee bars every month. With a desire to drive category innovation, Costa Express operates more than 6,000 machines globally.

As one of the first partners following the acquisition, Shell has enabled Costa Express to grow rapidly and reach forecourt locations right across the U.K; Costa Express has 740 coffee bars in 536 of Shell’s 1,000-plus branded service stations, selling more than 70 cups per day. Internationally, Costa Express and Shell operate in partnership across four markets: U.K., Canada, Poland and Czech Republic.