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Hydrate Your Sales with Drink Up Materials

Increase sales of bottled water by encouraging customers to stay hydrated and drink water. U.S. convenience stores sell nearly 50% of all bottled water in the U.S and according to NACS data, cooler door signage that encouraged customers to hydrate with water increased bottled water sales by 11%. Drink Up is a campaign to encourage everyone to drink more water more often.

Drink Up marketing materials have been customized for NACS members to encourage their convenience store customers to stay hydrated and drink water. Now, you can download free marketing collateral materials that you can use in your stores. Click here to download your materials today.

NACS Commitment with Partnership For a Healthier America
NACS is the first retail association to make a commitment with the Partnership for a Healthier America, as announced at PHA’s Building a Healthier Future Summit in May 2017. Through its commitment, NACS will rely on PHA’s resources and expertise to help conveniences stores provide more visibility to healthier choices inside their stores.

*Source: Nielsen Catalina Solutions Sales Effect Studies




For more information, contact:


Carolyn Schnare
Director, Strategic Initiatives
(703) 518-4248


 Related Resources


NACS Case Study Healthy Cooler Planogram Pilot Test
Read how to increase bottled water sales by 11%.

Convenience Matters
H2O to Go
Episode #106
Hear how you can use the use Drink Up materials to increase sales of bottled water in your stores.

NACS Magazine
Making Hydration Convenient
December 2017
Read how well-designed cooler clings and floor stickers can helps your customers purchase and drink more water.