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We’re on a mission to reFresh our industry’s image

The NACS reFresh initiative was established in 2014 to help convenience retailers address the critical topics important to their business and create positive perceptions of the industry overall. It focuses on three elements:

Creating tools with new ideas that help retailers enhance their operations and communication efforts to overcome NIMBY (not in my backyard) issues.

Sharing facts and data to challenge an outdated reputation, educate the public, and demonstrate how the industry is changing for the better.

Forming partnerships with credible nutrition and community-focused groups to decrease misperceptions and underscore the industry’s positive business practices to the public, media and policymakers.

Smart retailers are reinventing how they serve their communities. Explore our community engagement tools, resources, and growing list of partners to see how you can join them and help change our industry’s story. ​​​


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If you’d like to learn more about the NACS reFresh initiative and how your company can benefit from getting involved, please contact:

Jeff Lenard
VP, Strategic Industry Initiatives
(703) 518-4272

Carolyn Schnare
Director, Strategic Initiatives
(703) 518-4248