We Card | NACS – Media – Convenience Matters Podcast
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Advancing Convenience & Fuel Retailing

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We Card

Episode #22: June 27, 2016

NACS was a founding member of the pioneering We Card program that launched in in 1995 to encourage responsible retailing on a massive scale. Today, convenience stores verify identifications for age-restricted products 4.5 million times a day—almost triple the 1.8 million IDs verified by TSA on a daily basis.

(L-R) Jeff Lenard, Doug Anderson and John Eichberger

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Doug Anderson, President of the We Card Program


Jeff Lenard, VP of Strategic Industry Initiatives, NACS


John Eichberger, Executive Director, Fuels Institute


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​We Card
The We Card Program, Inc. is a national non-profit organization serving the nation’s retailers of tobacco, alcohol, e-cigarettes and other age-restricted products. Individual retail establishments as well as large retail chains utilize We Card’s educational and training services for their compliance efforts with federal, state and local laws on preventing age-restricted product sales to minors.

Store Security & Signage
NACS offers tools and resources to help you operate your business so employees and customers feel safe. Learn about payment security, proper alcohol and tobacco signage, ADA compliance and more.


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