All-Day Menus Increase in Popularity

More fine-dining and casual restaurants are letting patrons eat off the entire menu anytime of the day.

December 22, 2017

NEW YORK CITY – In 2018, experts predict that restaurants—from fine-dining to casual—will put items on their entire menu up for grabs anytime of the day, the Wall Street Journal reports.

Earlier this year, Perla morphed into Fairfax, an eatery, wine bar and coffeeshop that serves its unfussy menu from morning till night. Elizabeth Street Café in Austin, Texas, serves coffee, ham-gruyère croissants and pho from 11 a.m. until closing.

In New York City, all-day restaurants have been opening quickly, with Atla’s Mexican café offering two menus from 8:00 am to 11:00 pm abcV’s vegan café serves all day long, and Daily Provisions has coffee, egg sandwiches and fresh-baked bread from morning until night.

Restaurants have found that being closed for part of the day makes it harder to make ends meet. “I think in a very competitive restaurant landscape it is not super logical to have a restaurant that’s empty for a large number of hours,” said Claus Meyer, who partnered with Fredrik Berselius on restaurant Norman, which operates breakfast to dinner.

Bonnie Riggs, a restaurant-industry analyst for the NDP Group, observed that today’s restaurant-goers value choice and convenience. “The dinner meal occasion, especially for full-service restaurants, has been declining for years,” Riggs said. With dining out for breakfast increasing and delivery and carryout up across all dayparts, being open throughout the day makes more sense.

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