Chopstix Grows in Ireland With New SPAR Location

Chopstix Group UK and the Henderson Group team up for a new location at SPAR Shandon in Belfast.

December 20, 2016

LONDON, United Kingdom – Chopstix Group UK, a growing quick-service brand in Europe, opened its first restaurant with Henderson Group at SPAR Shandon in Belfast last week, bringing the total number of Chopstix Noodle Bars to 61 across the U.K. and Ireland.

Henderson Group is a family-owned company that operates and owns about 80 SPAR and EUROSPAR locations in Northern Ireland. According to a press release, the new partnership with Chopstix demonstrates Henderson’s commitment to offer customers more value and convenience, as well as Chopstix’s promise to deliver faster, fresher and healthier Oriental fusion cuisine at great value for money.

Max Hilton Jenvey, COO of Chopstix said, “We are delighted to launch Chopstix Noodle Bar with our new partners, Henderson Group, who are passionate to further enhance their food to-go offer with the addition of Chopstix. This is a true testament of Henderson’s dedication as a destination for hungry, time-crunched customers on the move.”

Sam Elia, a co-founder of Chopstix, said, “We are very excited about our partnership with Henderson Group, bringing them into the Chopstix family and expanding our accessibility in Northern Ireland.”

Chopstix at SPAR Shandon launched with new branding, including updated visuals, brand images and carefully designed digital menu screens that facilitate the ordering process. Chopstix’s brand evolution and rapid growth over the past six years is to be attributed to continuous improvement on branding, operations and technology, as well as strong relationships with franchisees like Henderson in the U.K. and internationally.

Chopstix chefs cook the food onsite to ensure each dish is served as fresh as possible and deliver chef theatre. Since the first major shopping center branch opened at Bluewater in 2010, Chopstix has become a staple in the shopping center food court and has recently partnered with Welcome Break.

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