Doing Good for the Neighborhood

The latest NACS Convenience Matters podcast focuses on how one convenience retailer exceeds customer expectations and gives back to the community.

December 12, 2016

ALEXANDRIA, Va. – For VERC Enterprises, business goals always come back to serving the community. In the latest Convenience Matters podcast, company President and CEO Leo Vercollone talks about how the company gives back to the community.

Nearly 20 years ago, the Duxbury, Massachusetts-based company tested a program to provide work to individuals with intellectual and developmental disabilities. After finding that the program significantly increased culture, it grew to providing employment to other hard-to-place individuals. Today, more than 20% of the 250 employees are individuals with intellectual and developmental disabilities. This is just one of the many ways the company seeks to delight customers and celebrate the communities in which it serves. (Read more in “The People Difference” in the November 2015 NACS Magazine.)

In the latest Convenience Matters podcast, “Doing Good for the Neighborhood,” cohosts Jeff Lenard and Stephanie Sikorski of NACS, talk to Vercollone about how other retailers can develop similar programs. VERC also was featured in the 2015 NACS Ideas 2 Go program. 

“The stories that we hear about convenience retailers making a difference in their neighborhoods are inspiring—and it’s always great to share examples with other retailers who want to develop similar programs,” said Lenard.

The episode can be downloaded on iTunes or Google Play by searching for “Convenience Matters.” It is also available at nacsonline.com/podcasts. A new podcast is released every week, focusing on topics related to convenience stores. Since its launch in February 2016, it has been downloaded in more than 50 countries.

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