Business Predictions for 2015

From coffee prices to delivery services, Fortune magazine shares predictions for the coming year.

December 09, 2014

NEW YORK – Editors at Fortune magazine have once again put together their list of “well-studied” predictions of the events, people and ideas that will matter in 2015.

According to the article, there’s a lot to look forward to in 2015: The Apple Watch will debut, medical science will advance and most economists expect global growth to accelerate — led by a strengthening U.S. economy. Sure, China’s juggernaut is slowing, gridlock in Washington looks worse than ever and there may be a coffee shortage, but most forecasts in the United States point to a sunnier 2015. Below are a handful of their predictions most likely to affect our industry — and the world at large.

  • China sputters: The big question for the 2015 global economy is how dramatic China’s economic slowdown will be.
  • The price of coffee will go up: The cost of lattes is primed to increase in 2015, potentially by as much as 30%, as the prices of both coffee beans and milk keep rising.
  • Wages will rise: In addition to the groundswell of worldwide calls for higher wages, the low U.S. unemployment rate of 5.8% means competition for labor will get tougher and employers will have to offer higher wages.
  • Apple Pay shakes up payments: Although it only works on iPhones, competing payments systems should be wary, to a point.
  • On demand everything: On-demand services with very specific functions have thrived, paving the way for any number of start-ups. The instant gratification economy will only get bigger in 2015.
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