DENVER – Quiznos is branching out with two new concepts under a pilot program, Fast Casual reports. The subchain is working with Tesser to revamp its menu and design to freshen up the brand. The company has been using 20 locations in Denver as its testing ground since November.

Quiznos wants to reposition its brand through new menu items and an improved guest experience. To that end, Quiznos is piloting two distinct concepts: a “toasteria” for its core customers and a grill for fast-casual customers. For the toasteria concept, Quiznos is developing gourmet subs. “Consumer research tells us the toaster is the heart and soul of Quiznos,” said Tré Musco, president and chief creative officer at Tesser.

The Quiznos Grill concept has new logo and branding, plus a menu of salads, signature Not-chos and hot sandwiches, plus wine and beer on tap, lemonades and craft soda. “The new menu offerings and guest experience align perfectly with the team’s strategy for an elevated fast casual dining experience,” said Jonathan Tress, senior vice president of insights and innovation at Quiznos.

“The grill concept moves away from typical QSR experiences by eliminating standard menu boards and lines in favor of a more concierge experience,” Musco said. The design has freestanding butcher-block order stations and a kitchen in the middle of the restaurant. Food is ordered, then brought tableside.