Survey Predicts Fewer Restaurant Visits in 2014

However, the number-one reason for eating out less is that diners want more healthy food options.

December 02, 2013

DETROIT – U.S. consumers, who have pulled back on restaurant spending, have no plans to up their visits next year, according to a recent survey by AlixPartners, which has conducted the research for the past five years. Survey respondents pointed to a desire to eat more healthy foods as the top reason for eating out less, Reuters reports. A close second is keeping an eye on spending.

While financial reasons have always been a top concern, healthier eating has inched up each year, said Adam Werner, an AlixPartners managing partner. Eating more healthy foods “has always been near the top, but it’s never been the top” until this year, said Werner.

U.S. restaurant traffic dropped between 1.5% and 2% from January to September, according to Malcolm Knapp. Survey respondents picked food quality, price and value as the top three reasons for dining out.

More restaurants have answered the call for healthier options, from Burger King’s lower-fat “Satisfries,” to McDonald’s “Favorites Under 400” calorie menu. Others have turned to fresh-baked breads or organic and natural meat and produce, like Chipotle Mexican Grill.

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