The Life is good Company Unveils New Retail Concept

Located at Patriot Place, the store features a lounge area and a coffee bar.

November 25, 2013

BOSTON – Life is good, the “lifestyle brand committed to spreading the power of optimism and donating 10% of its net profits to help kids in need,” has moved into a new retail location at Patriot Place, an open-air shopping center in Foxborough, Massachusetts.

According to a press release, the retail store features a completely redesigned concept with white and neutral tones to create a modern aesthetic, as well as multiple interactive technologies and a lounge area with a Life is good coffee bar.

The lounge area was specifically designed for customers to be able to relax with friends and family. Customers can enjoy a multi-touch coffee table and screen, a café counter and iPads. A large LED wall, showcasing a variety of content and messaging, greets customers as they approach the front entrance. At product tables, customers can browse iPads for product detail and features. The multiple interactive touch points allow for greater customization and a richer customer in-store experience.

“With our new store opening at Patriot Place, we get to further the experience for our consumers,” said Bert Jacobs, chief executive optimist for Life is good, who spoke at the NACS Show Opening General Session in 2011. “We’re not just giving customers a traditional retail experience anymore — we’re serving gourmet coffee, engaging our friends with interactive content, and just inviting them to hang out with us. We’ve redesigned the entire store and tailored it to meet today’s needs.”

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