Juice It Up Makes Plans for First C-Store

New concept features a mobile app drive-thru and self-serve ordering kiosk.

November 13, 2017

IRVINE, Calif. – Juice It Up, a raw juice bar and hand-crafted smoothie franchise, has announced the brand’s entry into convenience stores, with the first location to feature a mobile app drive-thru and self-serve kiosk ordering systems, reports Restaurant News.

The news source writes that the c-store is currently in development and scheduled to open in early 2018, and will be located inside a Fresh Fill Convenience Store in Los Banos, Calif., operated by Juice It Up franchisees Brian Rocha and Brett Windecker of Fresh Fill Convenience Stores Inc.

The mobile app drive-thru concept complements Juice It Up’s growing portfolio of non-traditional units, which includes college campuses, malls, airports and gyms throughout the country.

Restaurant News notes that along with placing an order for Juice It Up via Fresh Fill’s mobile app, customers can also add any items offered at Fresh Fill, including traditional goods and prepared foods for pick up at the drive-thru window. Juice It Up’s full menu of fresh-squeezed raw juices, hand-crafted smoothies and bowls may also be ordered using a self-serve kiosk located inside the store, which is then delivered to customers by a Fresh Fill employee. The Fresh Fill store will also feature electric car charging stations.

“We wanted to build a concept that would serve as a one-stop shop for busy consumers, adding a unique mobile ordering system enabling purchases without ever having to leave their car,” Rocha told the news source. “It was important to us to be able to provide our guests with healthy snack and meal options not typically offered by traditional convenience stores, and Juice It Up’s simple menu and operations model was the perfect fit for our vision.”

With 100 units open or under development in five states, Juice It Up is continuing steady expansion across the United States. Juice It Up also offers substantial franchise incentives for veterans of the U.S. military.

“We’re proud to partner with entrepreneurs who are passionate about today’s evolving technologies and who are making it even easier for guests to enjoy Juice It Up!’s raw juices and smoothies,” said Carol DeNembo, vice president of business development for Juice It Up. “It’s exciting to see our franchise partners answer the growing demands of today’s consumers with innovation that adds an extra layer of convenience to the Juice It Up experience.”

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