Einstein Bros. Bagels Expanding Non-Traditional Format

Bagel chain continues to grow its brand on college campuses, airports, medical centers and other high-traffic locations.

November 07, 2013

LAKEWOOD, CO — Einstein Bros. Bagels announced earlier this week the expansion of its brand through non-traditional channels with the opening of 30 new locations across the country over the past several months.

The new restaurants are located on college campuses, airports, medical centers, hospitals, train stations, and casinos.

“We are very pleased to add 30 new restaurants to our non-traditional portfolio and offer more guests our delicious fresh baked bagels, artisan roasted coffee and flavorful menu items in a convenient format for them to enjoy,” said Shultz Hartgrove, vice president of licensed channel for Einstein Noah Restaurant Group.

“These new locations would not be successful without the collaborative partnership and local expertise of our great licensees Aramark, Sodexo, Chartwells, Delaware North Companies Travel Hospitality Services and Landmark Healthcare, so we look forward to expanding our relationships with these and other qualified partners. We have found that our non-traditional restaurants at universities, airports, hospitals and other high traffic locations, serve as a great introduction to the brand and our great-tasting food for busy, on-the-go consumers. We are excited by the demand and opportunity to continue on our impressive, non-traditional growth path,” he said.

All Einstein store formats serve bagels, sandwiches, soups, sweets, coffee and specialty blended beverages. The company licenses more than 275 non-traditional restaurant locations nationwide and is on track to meet its goal of 40 new non-traditional restaurant sites in 2013.

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