Subway Introduces Fiery Footlongs

Sandwich chain turns up the heat with Sriracha sauce.

November 05, 2013

MILFORD, CT — Sriracha sauce continues to go mainstream with Subway’s launch of its new Fiery Footlong Collection, a Sriracha saucy sandwich line that’s sure to counter cold weather season.

The Fiery Footlong Collection includes the Sriracha Chicken Melt and Sriracha Steak Melt, which join Subway’s existing Buffalo Chicken and Turkey Jalapeno Melt sandwiches. The Sriracha Melts feature grilled chicken strips or tender steak, topped with Sriracha Sauce, pepper jack cheese and choice of fresh vegetables.

"The intense blend of chili peppers is a fiery jolt of heat that will surely wake up your taste buds. We developed a product that's not shy on flavor and will add a whole new dimension to any of our fans' favorite subs, including breakfast sandwiches!” said Subway Executive Chef Chris Martone.

Sriracha sauce was a popular flavor with many products on display at the NACS Show, which took place last month in Atlanta. The October 2013 NACS Magazine also had a profile on the “hot” hot sauce.

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