Taco Bell Pioneers QSR Mobile Payment App

Mobile ordering and payment app allows for customization of menu options, mobile ordering and location-based services.

October 30, 2014

IRVINE, Calif. – This week Taco Bell became the first quick-service restaurant to launch a mobile ordering and payment app at participating restaurants nationwide for both drive-thru and dining room orders.

The free Taco Bell mobile ordering app also offers the “Rotate to Reorder” (patent pending) feature that allows users to reorder their customized favorites.

“Decades ago, your car keys were the ticket to convenience at the drive-thru. Today as food culture changes and generations grow up with smart phones, our customers seek restaurant experiences that fit their lifestyle,” said Brian Niccol, president, Taco Bell Corp., in a press release. “We believe mobile ordering and payment is the biggest innovation since the drive-thru. Our new mobile ordering app is just the beginning of how we’re using technology to break down the walls of our restaurants and become more transparent with our customers about our food.”

Meanwhile, USA Today reports that Outback announced plans to roll out a restaurant-industry-first on November 4: an online reservations tool for mobile, iPad or laptop that shows real-time waits for seating at every Outback in the country and allows the user to get a place in line.

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