Family Express Unveils Cravin’s Kitchen Foodservice Offer

The new made-to-order menu focuses on breakfast sandwiches and pizza.

October 20, 2016

VALPARAISO, Ind. – Family Express has unveiled its new made to order hot food service offering, labeled Cravin’s Kitchen.  Cravin’s Kitchen features made to order breakfast sandwiches and an exciting upscale, customizable/MTO pizza offering. 
 
This initiative has been in development with the consulting assistance of the Moseley Group. With their collaboration, Cravin’s Kitchen will allow a customer to place an order from multiple ordering kiosks, online, or via mobile app. When fully developed, the Family Express application will also allow a customer to place an order from the FE central bakery and have it delivered at a later date to a customer’s store of choice.

The new Cravin’s Kitchen pizza menu includes a variety of new signature items, such as the Six-Cheese Garlic Pizza, Mediterranean Pizza, BBQ Bacon Chicken Pizza, and a Breakfast Pizza. Customers will even be able to tailor a slice to their liking by using one of two ordering kiosks.
 
The deployment of Cravin’s Kitchen is synchronized with the rebranding of Family Express store interiors designed to bring focus on food service. “The family of our proprietary brands has evolved over decades of marketing, but they existed in silos as opposed to speaking with one voice,” said Gus Olympidis, president and CEO of Family Express, in a press release.

Cravin’s Kitchen will be featured in the company’s three new-to-industry locations opening in the month of November, and will migrate to the other locations that have the appropriate demographic and parking credentials.

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