Dunkin’ Donuts to Open 1,000 New Stores in California

The donut chain is offering special development incentives to qualifying franchisee candidates.

October 17, 2013

CANTON, MA – Dunkin’ Donuts announced earlier this week plans to add as many as 1,000 new stores throughout California, QSR Magazine reports.

The expansion will focus on California’s Central Valley and Central Coast, including Fresno, Bakersfield, Sacramento, and Santa Barbara. Dunkin’ Donuts has begun recruiting multi-unit operators to open both traditional stores as well as those in non-traditional venues, like colleges, casinos, and travel centers.

In January, Dunkin’ Donuts announced plans to enter Los Angeles, Riverside, San Diego, San Bernardino, Ventura, and Orange counties in California, and it has since executed franchise agreements to develop more than 70 new free-standing restaurants in these markets, which will open beginning in 2015.

“We’re experiencing incredible momentum in our growth, both east and west of the Mississippi, and are thrilled to open the Central Valley and the Central Coast regions for development opportunities,” said Grant Benson, vice president of franchising and business development for Dunkin’ Brands. “We look forward to opening both traditional and non-traditional Dunkin’ Donuts restaurants in California and to making our famous beverages, baked goods, and sandwiches available to an ever-growing base of customers.”

The doughnut chain is making available development incentives, including reduced royalty fees in the early years and a $10,000 local store marketing contribution for qualifying franchisees. The company requires foodservice, operations and real estate experience for all candidates.

Dunkin’ Donuts offers franchisees flexible design concepts, including freestanding stores, end caps, in-line sites, kiosks, and gas stations, as well as other retail environments. 

“If you meet our qualifications and have the ability to deliver a high level of customer service within your community while maintaining a dedication to our core company values, it’s time to join one of the world’s fastest-growing [quick service restaurant] companies with more than 95% brand recognition in the U.S.,” Benson said.

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