AT&T Leaves Plenti

Loyalty coalition program could be on the verge of losing one of its founding members as well.

October 09, 2017

NEW YORK – Plenti, loyalty coalition program that allows users to earn points in one place and use them at another, is losing one of its partners at the end of October: AT&T.

Users can earn points with more than 900 retailers, brands, restaurants and bars to save money at select Plenti partners: participating Exxon and Mobil gas stations, Rite Aid pharmacies, Chili’s restaurants, Macy’s department stores, BI-LO, Winn-Dixie, and Harveys supermarkets.

After October 31, AT&T will no longer participate in the Plenti program. Until then, Plenti members can continue to earn and redeem points at AT&T. After this date, Plenti members will continue to have access to any available (non-expired) points earned with AT&T and can use those points for savings with certain partners in the Plenti coalition.

Per the American Express website, “AT&T made the decision they felt was best for their business, but we still have a lot of great partners and ways for you to earn Plenti points.”

TheWiseMarketer.com suggests that the Plenti program could be on the verge of losing one of its founding partners, Macy’s, which has relaunched its Star Rewards program. Additionally, the news source notes that Walgreen’s announced in July that it was buying nearly half the stores of Plenti’s pharmacy partner Rite Aid.

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