Hershey’s Cookie Layer Crunch Debuts

To celebrate National Cookie Month, Hershey will soon unveil its latest innovation.

October 05, 2016

HERSHEY, Pa. – In honor of National Cookie Month (October), The Hershey Company will introduce Hershey’s Cookie Layer Crunch, which combines the classic Hershey’s Chocolate with a creamy, crunchy twist.

To meet the growing demand for multitextural eating experiences and various snacking occasions, Hershey reimagined its iconic chocolate bar, pairing it with layers of crunchy cookie bits and fillings to offer an indulgent, textured snacking experience. Hershey’s Cookie Layer Crunch comes in three flavors: vanilla crème, mint and caramel.

“We recognize eating habits are evolving and that consumers are moving away from traditional meals and into multiple snacking occasions that include various tastes and textures throughout the day,” said Mary-Ann Somers, U.S. general manager and vice president for The Hershey Company, in a press release. “Hershey wanted to bring consumers an indulgent snack that is a different experience from the classic Hershey’s chocolate bar, but still just as delicious.”

Hershey’s Cookie Layer Crunch will be unveiled for the first time at The Hershey Company’s exhibit at the 2016 NACS Show, October 18-21 in Atlanta.

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