LAS VEGAS – In today’s competitive retail landscape, one of the best ways to distinguish your brand from the competition is by becoming a destination for healthy options.
One of the main reasons customers avoid buying food in c-stores is the perception that they lack of healthy offerings. In the NACS Show session, “Grow Sales the Healthy Way,” on Thursday, October 9 from 8:00 am – 8:50 am, and again at 9:05 am – 9:55 am, attendees will gain essential information on how to find the right products and develop an in-store presence that builds healthy snacking credentials to appeal to both your existing and potential customer base.
Moderated by NACS Vice President of Strategic Initiatives Jeff Lenard, the session will provide advice from a panel of industry experts who have successfully incorporated healthy options into their business models, including:
- Paul Boulay, director of category leadership and shopper insights for Kraft Foods Group Inc.;
- Giselle Eastlack, CFO and general manager for Diaz Inc.; and
- Ken Hagler, vice president of marketing for Tri Star Energy LLC (Twice Daily)
Session attendees will hear how selling better-for-you merchandise such as local produce, beverages, healthy snack foods and fresh food can attract new customers to your stores and will also get expert advice on the key challenges and opportunities for the healthy foods channel, and emerging trends in healthy foods.
Review this and other NACS Show sessions and plan your Show experience now.