LOUISVILLE, KY – Thorntons recently announced the launch of its new Refreshing Rewards program to enhance the customer experience. The program was rolled out in Lexington, Kentucky, and Nashville, Tennessee, in March and is now available in all markets that Thorntons serves.

“We are excited to now offer our Refreshing Rewards program in all of our stores. This new program offers multiple levels of rewards to our loyal customers,” said Jeff Keune, chief marketing officer of Thorntons Inc. “Members will enjoy premium perks on every level of the program and at the very beginning, guests will receive an extra 10-cents off each gallon of gas for the first 30 days when they register their new card.”

During the official launch of the program, customers have enjoyed live music, giveaways, free samples and more.

The Refreshing Rewards program is free to join and is based on customer visits, not on points or purchases. Customers can look forward to personalized rewards based on their favorite items. Cards are available at Thorntons stores or through the new Thorntons Refreshing Rewards mobile app.